(SEO) Search Engine Optimization and why its important.

What exactly goes into SEO

Search engine optimization, in a nutshell, is all about implementing a campaign that will give you better chances of your site ranking high in the search engine results pages. This is mostly done through keyword research. This is the organic approach to SEO, where for instance Google will send out spiders, which are small robots that go out into the internet crawling web pages and following links to scan the page for relevant information. Based off those results Google will rank the site. Many tricks and techniques exist that developers use to assist the organic spidering process, but there are other non-organic ways to help your page rank, but some of these require a fee. If money is no object to you, then you may want to consider a pay-or-inclusion model. With pay-for-inclusion model, a search engine will include pages from a website in its index in exchange for payment. This has two main benefits, you know your site will not be dropped from a search engine index, for a given amount of time. There are options out there where some search engines will guarantee top ranking positions in exchange for payment.


Simple everyday SEO practices.

Link Popularity

The link popularity component of SEO deals with the number of quality links pointing to your site. This doesn't mean the more links to your site the better, but rather how much quality those sites have. For example, a website with a million low-quality links will lose out against a site with just a couple high-quality links.

Keyword Prominence

Keyword prominence refers to the weight a keyword is given in relation to its position on the page. Keywords positioned near the top of the website are given more weight than those closer to the bottom of the page. As of the time of this writing, all major search engines consider keywords above the fold to be more important than words on the rest of the page.

Call To Action

A call to action refers to some visual or textual cue that directs a user to take a specific action, like purchasing a product or signing up for a newsletter. Placing keywords in the vicinity of these CTA elements tells the search spiders the information is important, which can boost your rankings. When thinking of where to place a CTA, think about if

Dynamic URL'S

Try to stay away from using dynamic URL's whenever possible. A dynamic URL is a URL created using a server-side technology to generate a url that uses parts of it to determine how the page is rendered or some other reason.

Video Optimization

search engines cannot index video files as text, but they can read the meta-data embedded in some video file formats. In these meta fields, you can follow the same techniques for naming these fields. You can also provide a context around the video link to describe the video content.

Link Development

One important component of quality link development involves the number of quality links pointing to your site. Search engines measure the quality of your content via the other sites pointing to your site. Also Keep in mind the quality of the site that's being linked.

About the author

Gregory Lewis is a full stack web developer. For the past seven years Gregory has developed websites for metro Detroit's top clients, including General Motors infotainment platform , Mastercard, and sites for digital agencies.